Join us on today’s podcast as we talk to Lucy Hall all about how she became one of the three entrepreneurs behind the jackets that have taken the country shows by storm.

Some businesses begin with a five-year plan, months of arranging, organising and every fall back plan put in place before they even begin.

Others begin with a couple of suitcases full of jackets. And that is more or less how the amazing Peshawar Jackets came about.

The business was born from a connection between Pakistan and the British countryside, when founder Bertie Alexander returned from running riding holidays in the Hindukush Mountains with beautiful Chitrali-style jackets they quickly attracted attention from everyone who saw them.

Lucy joined the business almost by accident, bringing with her 25 years of experience in the events sector. Alongside Bertie and her son Jonty, she has helped turn this initial idea into a growing business, while learning plenty along the way herself.

We talk about what it is like to build a business across generations, and the rather wonderful exchange of skills that happens when experience and enthusiasm sit around the same kitchen table.

An episode with plenty of business conversation, but also a resounding message about taking the skills you already have and being brave enough to use them somewhere new.

And perhaps most importantly, Lucy talks about why she thinks it is worth starting a business later in life – and why there is no need to rush the process of building one.

It’s a conversation about people, patience and finding out what happens when you give an idea room to grow.

Listen to the full episode of the Countrywoman’s Guide Podcast wherever you listen to your podcasts.