Nestled in the scenic northeast of Scotland, countryside influencer Ginny Mills is redefining what authenticity looks like in the digital age. With a warm presence and a passion for both rural living and body positivity, Ginny’s content offers a refreshing glimpse into her everyday life – one that includes muddy boots, supermarket fashion hauls, and a growing young horse named Remi.

Though her full-time job is in healthcare, Ginny has steadily built a loyal online following over the past decade, particularly in the last few years. Her Instagram platforms each offer a unique window into her world.

Through her new instagram platform, @countrycurvestyle, Ginny is carving out space for women who rarely see themselves represented in traditional fashion marketing. The response has been overwhelming – from women thanking her for showing how certain pieces look on a size 18 body, to others inspired to embrace their shape more confidently.

“I don’t believe in faking it for the feed,” Ginny says. “Social media can be a really fake place. I’m just showing real life – the good, the bad, the muddy.”

Her commitment to authenticity has earned her collaborations with brands she genuinely supports, from well-known countryside retailers to emerging clothing lines. She’s especially passionate about working with brands that serve a diverse range of body types – an effort that recently saw her team up with newcomer Gunnar and Hound to showcase their expanded sizing.

When asked what advice she’d give to other women navigating life in the countryside or the social media world, Ginny’s answer is simple but powerful: “Be yourself. You can’t fail at being authentically you.” You can find Ginny on Instagram @ginneyymills, @countrycurvestyle, and @thepatchyprince.